Monday, August 15, 2016

The Price of Freedom

A last-minute campaign for a client whose consumer demographic was a mix of both Indian and Pakistani communities (thereby requiring a politically-correct Independence Day tagline for both at once) landed on my shoulders first thing Monday morning. My mind automatically envisioned the fusion of both flags, and out it came.

"Often we need to find ourselves before we can learn to love each other truly."

Then I hesitated. Was I really talking about two nations, or something much more personal?

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