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| Beedi Basanti opens her stall today after much demand from the students at University. |
Beedi Basanti hits the books with a 'dabangg'.
World Press
London, UK - While many students are doing last minute back to school shopping, UK's famed Beedi Basanti is all set to open up her newest and hottest location of her trademark corporation with a quaint little go-to stall on campus.
"Beedi Basanti is the thing now," says economic aficionado Ustad Nerdyy Khan. "She's employing a remarkably great marketing technique, "KISS: keep it simple stupid", and she is making a niche in an industry, for lack of a better word, that's never seen the likes before. Of course, I've got a err personal interest so I'm probably not the best person to ask."
Layla Basanti used the time away from university on her holidays marketing herself. Within three months, her "in your face" campaign has brought her contacts and contracts from all over the world.
"You can't meet Layla and ever forget her. She's so incredibly annoying when she wants to be, that you can't ever try to forget her. She won't let you," says newly acclaimed international chef Invisible Smoke. "The first few times I'd seen her around, I wanted to pull out my hair. She was always in your face with her rakhis and beedis and agarbatti. I couldn't believe anyone could be so annoying. But then you realize she's so loveable. Then you sort of miss her when she's not there."
Almost like the effects of the beedi. And it doesn't stop there. The demand for Beedi Basanti products has soared over the three months it's been going out by word of mouth. Statistics are showing that it's not just local, but Beedi Basanti has reach from Africa to India and all the way in good ol' America.
And she doesn't have to worry about licensing or the legal authorities. Layla has contacts extending right into the upper echelons of government agencies. Not that she needs to bribe anyone; she's down by the book, and she intends to stay that way. The question is, which book? Layla unfortunately wasn't available to comment.
"She's a good kid," says Layla's brother, "Rinka" Flickering Bulb during a smoke break. "Don't bother her with questions. She has to focus on her studies. And making friends at uni."
Why friends? "She has to find me her bhabhi."
You can follow Layla on her blog @ queenlayla.blogspot.com.
